The £1.27 Billion Mistake: The Psychology Behind Britain's Unwanted Gifts
Britain spends £1.27 billion a year on gifts nobody wants — and the safest gifts fail most. A behavioural scientist on why we get it wrong, and how to fix it.
Should You Surprise Them, or Just Ask? What Gifting Psychology Really Says
Is surprising someone thoughtful, or is asking smarter? What the psychology of gift-giving really says — and the third option that beats both.
For the Person Who Has Everything: Why the Best Gift Isn't a Thing at All
Stuck buying for someone who has everything? You can't out-buy them — so stop trying. The psychology of why an experience beats any object, and how to give one.
The Candle Problem: Why "Safe" Gifts Are the Ones People Forget
The "safe" gift feels like the responsible choice — but psychology shows it's the one people forget. Why generic gifts quietly fail, and what to give instead.
What Makes a Gift Memorable? The Surprising Science of Gifts People Never Forget
Why do we forget most gifts but treasure a rare few? The memory science behind unforgettable gifts — and how to give one that actually sticks, whatever your budget.
Why the People You Know Best Are Often the Hardest to Buy For
Why are the people you love hardest to buy for? Research on the closeness-communication bias shows knowing someone well makes us confident, not accurate — and how to fix it.